Database email address

Web Page Collection Many companies have an Email-Database.gif collection function in place via the web. To improve your sign-up rates, add text below the email request box that informs your visitors of the special email address benefits that they will receive (i.e. e-newsletters, purchase confirmations, delivery updates, etc.) upon registering. You can also utilize a pop-up link to inform users of these special benefits. Finally, your email address request function should be available on your home page. Don't make your users go and look for it. Every click away from your home page reduces the chances of your users taking an action and providing you with their email address information. 

Existing Email Database Collection Don't forget to ask the members of your existing customer base for the email addresses of their friends, family, and associates. Viral marketing is a powerful tool to use and is extremely cost-effective! You could ask them either to provide you with additional addresses or simply to pass on your newsletter, email specific offers, or other information to others they feel have similar interests. Telemarketing Collection Don't assume that your telemarketing agents are asking for email addresses from potential customers. Ensure that your agents have an updated script, which outlines the previously described benefits to potential customers of providing their email addresses. The suggestions above are a great start! Yet they really should be viewed as a secondary plan for building your email database. 

To exponentially and expeditiously grow your email database, please read on! EMAIL APPENDING Utilizing an email appending service enables you to add email addresses for up to 25% of your postal file, all within 3-4 weeks. Email Appending - is the process of adding an individual's email address to that individual's postal record in side your existing database. This is accomplished by matching the postal database against a third-party, a permission-based database of postal and email address information. Best Practices - Email Appending is not a prospecting tool. The DMA (Direct Marketing Association) and its interactive arm AIM (Association of Interactive Marketing) have guidelines in place that dictate that email appending only be used to append email addresses to your existing opt-in postal record house file.